Béla Anda & Anda Business Communication
Béla Anda was government spokesperson as well as director of the Federal Press Office. The core of his term from 2002 to 2005 centered on the communication of the Agenda 2010, the most extensive economic and social reform of Germany’s post-war history.
Béla Anda switched to private business in 2006 and became the Chief Communication Officer at the listed finance service provider AWD (now Swiss Life Select). Anda was responsible for the communications field, including financial market communications, marketing and sponsoring.
At only 22 years of age, Béla Anda already became the political director of WELT am SONNTAG, Germany´s leading Sunday paper; he later worked as leading correspondent (“Chefreporter”) and department head at BILD, and lastly as a member of the board of editors. There he was responsible for politics and economics and – in addition to the content tasks – the integration of print and online in this central field of journalism.
ABC is working
Our current and past clients include:
At ABC, Ina Tenz is one of the most successful and experienced audio managers in Germany and is responsible for the entire Audio Strategy & Production division. The podcast productions she co-developed and managed include the Amazon podcast “The fifth set” with Boris Becker, at the same time Amazon’s most successful in-house production in the field of podcasts in 2020, as well as podcasts from numerous foundations, individual business leaders and renowned institutions such as the traditional Celle State Stud or the Society for Equine Medicine (GPM).
More and more companies are taking the opportunity to address their employees, customers and the business environment in a targeted, informative, high-quality and entertaining way with corporate podcasts produced by ABC. The company podcasts produced by ABC also include the podcast series about food entrepreneur Clemens Tönnies and his son Maximilian (“Tönnies & Tönnies”) as well as podcasts from numerous foundations, individual business leaders and renowned institutions such as the traditional State Stud Celle or the Society for Equine Medicine (GPM).
New and Re-positioning
In addition, Ina Tenz is also responsible for consulting, positioning and repositioning of national radio stations in Germany benefiting from her many years of experience as program director of private radio stations with the widest reach in Germany. For 15 years, she successfully achieved and defended radio ffn’s market leadership in northern Germany before becoming CCO to the ANTENNE BAYERN Group. There Ina Tenz’s area of responsibility included the content strategy and creation of all analogue and digital channels of the various companies belonging to the ANTENNE BAYEREN group. She was also responsible for the content of ANTENNE BAYERN’s website, apps, social media appearances and podcasts. In 2017 Ina Tenz additionally became Co-Managing Director of ROCK ANTENNE in the ANTENNE BAYERN Group.